Helping a small agency become one of the best in the world? Or keeping one of the best agencies in the world at the top?
Lucky for me, I've survived both.
First, helping Lola MullenLowe grow into the best agency in Spain and one of the most awarded worldwide, thanks to iconic work for Magnum and Burger King. Then, as Partner and Global CCO of DAVID, taking an already famous agency to new heights, including a historic triple crown: Agency of the Year at Clios, One Show, and D&AD in a row.
And this is no one-off. During my seven years leading the company, every DAVID office has been ranked the most awarded in its country at least once, with Madrid holding that title for six consecutive years (2020–25). DAVID New York was named Entertainment Agency of the Year back-to-back in 2025 and 2026. Along the way, the company won its first Black Pencil at D&AD, its first Best of Show at the One Show, its first Grandy at the Andys, and its first three Titanium Lions, plus eight Grand Prix for brands including Dove, Supercell, Corona, JCDecaux, and Burger King.
Named by Adweek as one of the most creative people in the world in 2018, I won my first gold Lion as a trainee at 22. Today I total 192 Lions, along with the Black Pencil for the celebrated Moldy Whopper campaign, 74 Grand Prix, and over 1,110 awards from festivals including Effie, Clio, D&AD, and One Show.
More recently, Ad Age nominated me for CCO of the Year in North America, and Cannes ranked me the 5th most awarded CCO in 2025. I currently sit on the Creative Councils at AB InBev, Kimberly-Clark, and Ogilvy Worldwide.
*This is a family video from 1991, in which my dad asks me, “What do you want to do when you grow up?” and I irresponsibly answer: advertising.
He asks twice, just in case I was joking. But no, I wasn’t.