Helping a small agency become one of the best in the world? Or keeping one of the best agencies in the world at the top? Lucky for me, I have survived both challenges.
First, helping Lola MullenLowe turn into the best agency in Spain and one of the most awarded worldwide, thanks to iconic work for Magnum and Burger King. And then, when appointed Partner and Global CCO of DAVID, taking an already famous agency to new heights, achieving a historic triple crown: Agency of the Year at The Clios, The One Show, and D&AD, in a row.
But this is not a one-off. During my seven years leading the company, every DAVID office has been ranked as the most awarded in its country at least once, including Madrid, which has achieved this distinction for six consecutive years (2020-25). Also, DAVID won its first Black Pencil at D&AD, its first Grandy at the Andys, its first three Titanium Lions, plus seven Grand Prix for a range of brands, including Dove, Corona, JCDecaux, and, of course, Burger King.
Chosen by Adweek as one of the most creative people in the world in 2018, I was awarded my first gold Lion as a trainee at age 22, and today, I have a total of 173. I also won the Black Pencil for the celebrated Moldy Whopper campaign, 73 Grand Prix, and over 1,100 awards from some of the most recognized festivals in the world, including Effie, Clio, D&AD, and One Show, among others.
More recently, Ad Age nominated me for CCO of the Year in North America, and Cannes ranked me as the 5th most awarded CCO in 2025. I’m also part of the Creative Councils at AB InBev, Kimberly-Clark, and Ogilvy Worldwide.